The population across the globe is increasingly engaged in rigorous exercises that aid in weight control and increase strength and stamina, consequently improving the body’s overall health. The adoption of physical activities and regular exercise has increased to improve flexibility, mobility, and agility of the body. The preventive healthcare sector, coupled with an increased preference for customized workout regimes with comfortable home environments, has surged the demand for home fitness activities. In addition, the rising number of fitness training applications and sites has further contributed to the growth of home fitness. Online fitness sites and mobile applications allow consumers to train at home with professionals who make their skills available through the tools of the network. Thus, with rising awareness about home fitness, companies are acquiring businesses to gain more profit. For instance, in July 2020, Lululemon announced the acquisition of Mirror, an at-home fitness company. The acquisition will benefit both the fitness company, which expects to generate more than US$100 million in revenue this year and to break even or be slightly profitable in 2021. The above factors contribute to the demand for at-home fitness equipment, such as resistance bands. Resistance bands are gaining popularity as at-home fitness equipment due to their benefits in strength training and maintaining balance while exercising.

Further, the rise in initiatives by various organizations to increase physical activity is surging the demand for resistance bands. For instance, according to the World Health Organization (WHO), the European Union (EU) promoted Health-Enhancing Physical Activity (HEPA) to provide long-term benefits for people’s health and health system. Additionally, the COVID-19 pandemic and the shutdown of gym and fitness clubs spurred a shift toward personalized at-home workouts. Moreover, consumers are shifting to cost-effective and sustainable workout products such as resistance bands, thereby surging the demand for resistance bands. Thus, the increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market.

A few players operating in the global black truffles market are Trufo, Truffus SAS, L’aragonais Food Supplies SL, Sabatino Na LLC, Laumont Truffles SLU, Arotz SA, Les Freres Jaumard Sarl, Perigord Truffles of Tasmania Pty Ltd., Great Southern Truffles Pty Ltd., Old World Truffles among few others.

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