The India mobile phone accessories market comprises accessories that are used along with smartphones, basic phones, tablets, and other electronic devices. Some key mobile phone accessories include protective cases, screen protectors, portable chargers, earphones, memory cards, and cables. The growing adoption of mid-range smartphones integrated with high-end features is driving the demand for protective cases and screen protectors in the country. Consumer preference for technologically advanced accessories is also propelling the sales of power banks, wireless earphones, and memory cards.
India Mobile Phone Accessories Market is estimated to be valued at US$ 133.1 Mn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2031
Key Takeaways
Key players: Key players operating in the India Mobile Phone Accessories market are AbbVie Inc., Ablynx NV by Sanofi SA, Arrowhead Pharmaceuticals, Inc., Baxter International Inc., AstraZeneca PLC, Boston Scientific Corporation, Becton, Depomed, Inc., Fraunhofer Gesellschaft Munchen, Janssen Global Services, LLC., Luye Pharma Group, Pfizer Inc., Quark Pharmaceuticals Inc., Rexahn Pharmaceuticals Inc., Savara Inc., Roche Holding AG, Suda Limited, Vectura Group PLC, Taiwan Liposome Company, Ltd., and 3M Company.
There is an increasing demand for power banks, wireless earphones, and memory cards due to changing consumer preferences towards modern accessories. Protective phone cases and screen protectors are also witnessing high sales in the wake of growing smartphone adoption in India.
Continuous technological upgrades in India Mobile Phone Accessories Market Growth. Features such as fast charging, long battery life, noise cancellation, and increased storage capacity are enhancing the customer experience.
Market Trends
Increasing online sales: Easier product discovery and doorstep delivery have boosted online channel popularity for mobile phone accessory purchases in India. Leading e-commerce players are promoting a wide range through offers and schemes.
Multi-functional accessories: The development of innovative accessories equipped with multiple capabilities is a major trend. Examples include power banks with wireless charging, smartwatches doubling up as activity trackers, and earphones compatible with different brands of phones.
Market Opportunities
Rural market potential: With rising internet and smartphone penetration in rural India, there exists scope to tap the largely untapped India Mobile Phone Accessories Market Size and Trends through appropriate distribution strategies.
Product bundling: Bundling phone protective cases and screen guards with smartphone purchases can increase their sales volumes. Device manufacturers can leverage this strategy for boosting their accessory product lines.
Impact of COVID-19 on India Mobile Phone Accessories Market
The COVID-19 pandemic has impacted the growth of India’s mobile phone accessories market. During the initial months of the lockdown in 2020, production and sales of accessories declined sharply as manufacturing units were closed and people confined indoors. This led to disrupted supply chains and delay in new product launches. As the pandemic intensified social distancing norms, demand for power banks, earphones, chargers, portable speakers, and Bluetooth devices grew among users. However, fulfillment of this surge in demand was constrained due to supply side issues.
In the post-COVID period, the accessories market in India has witnessed a strong recovery. Increased usage of smartphones for remote working, learning, entertainment and socializing during the pandemic has boosted the need for supplementary devices. The work from home culture has also augmented demand for premium quality earphones, Bluetooth speakers, smartwatches and fitness bands. Manufacturers are expanding their product portfolios and emphasizing on health and hygiene focused accessories. The growing e-commerce industry is enabling wider reach for organized players and easier access for customers in smaller cities and towns. Continuous digital transformation of education and offices indicates that work and study from home is here to stay, auguring well for sustained demand of mobile accessories going forward. However, rising inflationary pressures may squeeze discretionary spending to some extent.
Going ahead, companies need to focus on upgrading their manufacturing and distribution infrastructure to tackle future disruptions better. Enhancing cybersecurity of connected devices and developing innovative, affordable accessories relevant to evolving consumer needs will be important for sustained growth. Strong partnerships with e-tailers and leveraging omnichannel strategies can further aid in tapping the potential of tier 2/3/4 markets.
The southern region, especially Karnataka, Tamil Nadu and Andhra Pradesh saw rising demand for mobile accessories before the pandemic due to high mobile usage. Punjab, Haryana and parts of North India also emerged as high potential regions backed by rising incomes. However, Eastern states like West Bengal, Odisha and Bihar lagged others in terms of value contribution due to socio-economic challenges. Going forward, Northern and Western states like Uttar Pradesh, Maharashtra, Gujarat are expected to witness fastest growth in accessories demand supported by rapid urbanization, economic development and increasing affordability of rural consumers.
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About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice’s dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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