The global scalp care market is primarily driven by rising awareness about scalp health and changing consumer preferences. Scalp care products include shampoos, conditioners, serums, and oils that cater to various scalp-related issues such as dryness, flakiness, itching, hair fall, and dandruff. Regular usage of such products nourishes the scalp, promotes hair growth, and provides nourishment. Adoption of natural and organic ingredients in the formulations is increasing due to rising demand for chemical-free hair care products.

The Global scalp care market is estimated to be valued at US$ 14.8 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. These players are focusing on new product launches and expanding their presence across various regions through partnerships and mergers.
Rising awareness about hair and Scalp Care Market Share through social media campaigns and e-commerce sites offer lucrative opportunities for scalp care products. Increasing spending power and growing demand for professional grooming among millennials also augment the market growth.
Major players are focusing on expanding their footprint in high-growth emerging markets in Asia Pacific and Latin America. Favorable demographic factors and improving spending power in these regions will further propel the demand.

Market Drivers:

Increasing awareness regarding scalp health through social media marketing and e-consultation is a key factor driving the scalp care market growth. According to various studies, over 50% of the world’s population suffers from some scalp-related problem such as dandruff, dryness or hair fall. Regular use of scalp care products helps to overcome these issues and promotes hair growth. Furthermore, wide availability of these products across various distribution channels coupled with growing product innovation catering to specific requirements is expected to provide impetus to the market over the forecast period.

Market Restrain:

High cost of premium and professionally formulated scalp care products may restrain its adoption in price-sensitive markets. Availability of cheaper alternatives also poses challenges for major brands. Additionally, negative publicity over ingredients used in formulations by some companies and frequent changes in consumer preferences can impede market revenue growth to some extent over the coming years. However, increasing investment in product R&D and emphasis on natural ingredients is expected to offset these restraints.

Segment Analysis

The Scalp Care market is dominated by the shampoo sub segment as it accounts for over 30% share of the total market. Shampoo is a standard hair care product used by majority of people for cleansing the hair and scalp of dirt, oil, dandruff and other impurities. Their wide availability across various price ranges and formats like standard bottles, sachets etc make them attractive for daily/frequent use compared to other scalp care products.

Hair serums form the fastest growing sub segment in the scalp care market growing at a CAGR of around 11% during the forecast period. Hair serums are lightweight leave-in formulations that are applied on damp hair post washing to condition, nourish and protect hair from damage. Their ability to penetrate deeper into hair strands and restore lost moisture/shine is driving their increased adoption among millennials and generation Z consumers who are more conscious about hair and scalp health.

Global Analysis

The North America scalp care market is the largest as well as the fastest growing regional market accounting for over 35% share. Rising expenditures on personal grooming and hair care products coupled with frequent launch of innovative products catering to specific hair and scalp issues by key players in the US and Canada is aiding the market growth. Asia Pacific follows as the second largest and also the emerging scalp care market globally growing at a CAGR of around 11% during the forecast period supported by burgeoning middle class population and increased disposable incomes in major countries like India and China.

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