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Goodwill Valuation in Mergers and Acquisitions: Key Considerations

In the intricate world of mergers and acquisitions (M&A), the valuation of goodwill plays a crucial role in determining the final value of a business transaction. Goodwill represents the intangible assets of a company, such as brand reputation, customer relationships, and intellectual property, which are not directly accounted for in the financial statements. Properly valuing […]