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Bottled water is packaged drinking water that is sold commercially, bottled at a water treatment plant or a natural spring. Bottled water contains minerals like calcium, magnesium and sodium that provide rehydration and help people maintain water balance in the body. Rising health consciousness about staying hydrated and perceiving bottled water as a healthy alternative to sugary drinks is expected to drive growth of the U.S. bottled water market over the forecast period.

The U.S. Bottled Water Market is estimated to be valued at US$ 30029.56 Bn in 2024 and is expected to exhibit a CAGR of 10 % over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the U.S. bottled water market are Amgen, Gilead Sciences, Biogen, Pfizer, Novartis, Roche, Johnson & Johnson, Sanofi, Merck & Co., AbbVie, GlaxoSmithKline, AstraZeneca, Eli Lilly, Novo Nordisk, Bayer, Bristol-Myers Squibb, Teva Pharmaceutical, Takeda Pharmaceutical, Boehringer Ingelheim, Astellas Pharma. These players are focusing on launching innovative and organic bottled water products enabled by advancements in bottling and purification technologies.

The U.S. Bottled Water Market Size offers significant opportunities in terms of product premiumization and expansion into niche segments like flavored, functional and vitamin-enhanced bottled waters. Growth prospects also exist in terms of increasing penetration in smaller cities and towns through online retail platforms and e-commerce channels.

Globally, major bottled water companies are focusing on strategic expansion into high growth emerging markets through joint ventures, acquisitions and contract manufacturing agreements. Regions like Asia Pacific and Latin America offer high export potential driven by increasing middle class population, rising incomes and health awareness.

Market Drivers

Growing health consciousness: Increased awareness about staying hydrated and perceived health benefits of drinking bottled water over sugary drinks is a key driver for the market. Bottled water provides essential electrolytes and minerals which aids hydration.

Innovation and product development: Major players are investing heavily in R&D to develop innovative bottled water products with additives like vitamins, flavors and functional ingredients to cater to changing consumer preferences. This is helping expand the existing market potential.

Market Restraints

Plastic waste generation: Excessive use of plastic bottles for packaging drinking water is leading to increased environmental pollution and plastic waste generation. Stringent government regulations regarding packaging materials may hamper market growth.

Price fluctuations of raw materials: Prices of raw materials used for manufacturing bottled water such as plastic granules, aluminum cans and glass bottles fluctuate regularly based on global commodity price fluctuations. This increases bottled water production costs.

Segment Analysis
The U.S. bottled water market is dominated by still water segment. Still water accounts for about 80% of the total bottled water market in the U.S. due to its affordability and convenience compared to sparkling water. The still water segment is expected to remain dominant during the forecast period owing to rising health consciousness among consumers and perception that still water is healthier than tap water. Sparkling water segment is expected to gain market share in the coming years on account of rising popularity of functional water and innovations like flavored sparkling water drinks.

Global Analysis
The West region dominates the U.S. bottled water market with around 60% value share due to high disposable incomes and hot weather conditions in states like California which drives bottled water consumption. The South region is expected to register fastest growth during the forecast period due to rising living standards, hot climate and increasing health awareness. In terms of per capita consumption as well, Western states like California lead the U.S. bottled water market due to hot summers and active lifestyles of consumers.

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