We seek to connect and communicate with our customers through multiple channels, from social media to dynamic content in marketing emails. But one increasingly popular way to reach our audience is through publishing business blogs.

Just what is a business blog? What benefits do they offer? And with around 6,912,000 blog posts published per day, how do we make ours any different from the rest?

What is a Business Blog?
One of the simple definitions of a blog is:

…a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.

So, a business blog adheres to that definition, but will also always be related to a particular business topic, product, or service. A business blog will usually feature on a company’s website, though some business blogs may appear on an independent commentator’s site.

If on a company site, the blog will have some relation to a product or service offered by that company or to something very closely related to what they offer. It is a marketing tactic designed not only to inform readers, but to increase visibility of your organization and, ultimately, to push readers towards buying your products or services.

A business blog post can vary in length but is usually short form or long form and between 1,000 and 2,500 words in length. It will primarily focus on one subject such as ‘Marketing on Instagram’, but may contain hyperlinks to other resources, products, websites, and even other blogs.

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