Assume we had the ability to turn back the clock. Travel back in time to the early 1990s in Dubai. Would you have been concerned about your website design then? Perhaps, but not as much as you would now; today, you might even consider hiring a digital marketing agency in Dubai to get the job done right! Today, most people prefer to shop online, so you should invest in hiring the best website design business or digital marketing firm in Dubai to optimize your website!
Customers in Dubai currently make the majority of their online transactions using smartphones. This trend is expected to continue as mobile technology advances, influencing customers’ shopping patterns, whether they make a purchase online or in person. Customers, especially in Dubai, make informed judgements by exploring websites and reading online reviews posted on social media platforms.
This necessitates the creation of aggressive mobile commerce strategies that prioritize sales growth while providing the best user experience. Otherwise, others will quickly surpass you in the market race.
Let’s start with the most crucial question.
What is m-commerce?
Simply defined, any financial transaction or purchase conducted using a website or application is considered M-commerce, often known as mobile commerce. It is the capacity to trade from any part of the world, particularly in a place like Dubai, using a smartphone. The emergence of m-commerce has thrown the corporate sector into disarray and accelerated the expansion of services such as mobile banking, online ticket purchasing, and others.
There are three sorts of M-Commerce organizations.
Mobile commerce
Mobile commerce
Mobile banking involves using a bank-developed mobile application or website to conduct transactions.
For mobile payments, you can pay with a card or cash.
Mobile shopping is comparable to e-commerce but differs in how users access websites. When people access your website using their mobile devices, they are effectively engaging in m-commerce, or mobile shopping. By optimizing both your application and your website to work with all cell phone devices, you improve the overall purchasing experience for your customers.
We’ll walk you through a few strategies for increasing sales through your website or mobile app.
Ensure that the website is mobile-responsive.
To ensure your brand’s digital success, make sure your website is mobile-friendly for all devices, regardless of whether your brand has an app or not. By doing so, even if the user chooses to use your application or website, they will have a smooth, pleasant experience when purchasing the goods or engaging in your service.
This reduces the cost of developing a custom application while also benefiting the user by eliminating the need for them to download a separate programme only to browse your store or utilize your services. By equipping yourself with a powerful reactive website, you can establish a strong online presence.
If building the website in-house appears to be a struggle for your team, collaborate with a website design firm or digital marketing agency in Dubai with years of experience to produce a site that will reach a larger audience and, eventually, increase sales.
One-handed input is essential, as each individual uses their mobile device differently. Most users, as you can see wherever you go, use their smartphones with only one hand. Others use both hands, but it all depends on how and where they use them. Most people are on the former side, i.e., one-handed, so your website should be navigable with both hands or just one.
It is preferable to create a one-handed, friendly website. By presenting the most important aspects of the website in an easily accessible region, any user can easily navigate it.
Another option to focus on one-handed input optimisation is to improve the design and interface of the shopping cart. If you designed it so that it can be operated with one hand, you’ve truly grabbed your user’s heart.
Improving the user interface (UI) can help attract and retain visitors to your website or application. The key to creating an outstanding user interface is to arrange the elements in a minimalistic manner.
It is preferable to keep things simple and neat rather than having multiple UI elements. They tend to distract users, causing them to depart the website or service faster than they arrived. To leave a lasting impression on users, make sure to update your UI as frequently as feasible. You can employ a Dubai-based digital marketing agency to help you improve your UI and overall digital presence.
Providing simple payment options is crucial for increasing sales on your website or app.
Another option is to offer to accept any currency from anywhere in the world. By using this, you provide consumers with peace of mind while also encouraging them to complete their purchase rather than abandoning the cart.
Make sure to study which payment gateways are most popular among your consumers. If you can figure out which credit or debit card or payment vendor is most popular and put that information on your application or website, you’ll have more consumers.
Improve your automation tools and AI software.
The world of websites and applications is constantly expanding to meet all of its users’ demands. It is a blessing that we live in the age of artificial intelligence (AI), where there are so many services available to equip your organization to meet all of its needs.
Once put up, these technologies analyze your visitors’ behavior patterns to gain insights into target clients and meet their needs accordingly. To improve their online experience even further, you might use machine learning algorithms to analyze their shopping behavior and propose products or services that they might be interested in.
These are a few steps that can improve your website or application and increase sales.
We also propose that you hire a digital marketing firm or website design company in Dubai to help you set up or improve your M-Commerce or website’s digital presence.