In 2023, the global shampoo market reached a value of USD 34.46 billion, with projections indicating a growth to USD 50.37 billion by 2030, showcasing a Compound Annual Growth Rate (CAGR) of 5.57% over the forecast period. This expansion is attributed to several factors including increasing pollution, evolving lifestyles, and a growing desire for healthy, lustrous hair, which is driving the hair care market forward. Additionally, the availability of various types of hair cleansing products such as dry, dandruff control, and herbal options further fosters market growth. Moreover, the demand for shampoos tailored for colored hair is also contributing to the market’s positive trajectory.

Information Source: 

Top Key Players in the Shampoo Market:

  • Johnson & Johnson (New Jersey, U.S.)
  • Coty Inc. (New York, U.S.)
  • Estée Lauder Co. Inc. (New York, U.S.)
  • Kao Corporation (Tokyo, Japan)
  • Beiserdorf AG (Hamburg, Germany)
  • L’Oréal S.A. (Paris, France)
  • Unilever (London, U.K.)
  • Shiseido Co. Ltd. (Tokyo, Japan)
  • Procter & Gamble Co. (Ohio, U.S.)
  • Henkel AG & Co. KG aA (Düsseldorf, Germany)

Report Highlights

The shampoo market report offers a comprehensive analysis of key drivers and restraints influencing market growth. It provides insights into regional dynamics and competitive landscapes, detailing leading companies’ strategies such as new product introductions, partnerships, and collaborations aimed at fostering market expansion.

Drivers & Restraints

The prevalence of hair-related issues such as thinning, excessive sebum secretion, and hair loss has propelled the development of effective hair cleansing products. Manufacturers are innovating custom-made shampoos targeting specific hair problems, ranging from oily to dry hair, and curly to voluminous. For example, a 2019 study published in the ‘Journal of Drug Invention Today’ revealed that over 65% of respondents experienced dandruff, with stress and hormonal changes cited as major causes. However, excessive use of hair cleansers can impede hair growth. Furthermore, awareness regarding DIY hair care remedies may limit market growth.

Regional Insights

Asia Pacific leads the market, driven by increased spending on hair care products, particularly among millennials and Gen X. Key players are leveraging this opportunity by introducing low-cost sachets to penetrate rural markets. For instance, as per the Japan Cosmetic Industry Association, hair care products accounted for nearly 22.7% of shipments in the region in 2018. The region’s market size was 10.54 billion in 2020.

Market Segmentation

The market is segmented by product type (medicated, non-medicated), form (liquid, solid, others), application (household, commercial), and distribution channel (hypermarkets/supermarkets, convenience stores, online stores, others), across regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Competitive Landscape

Key players are consolidating their positions through acquisitions and new product launches. For example, in January 2020, Herbal Essence introduced its ‘Potent Aloe Collection,’ featuring recyclable bottles made from 25% beach plastic in collaboration with TerraCycle. Such environmentally conscious initiatives are expected to drive market growth in the coming years.

Industry Developments

  • March 2023 – Rein introduced a stylish anti-dandruff shampoo and conditioner to strengthen hair and make hair dandruff-free. The launch will help the company in increasing its product line and revenue of the company. 

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