The US plant-based burgers and patties market is booming, driven by a surge in health consciousness and environmental awareness. Major players like Beyond Meat and Impossible Foods are dominating the market with continuous product innovation and extensive distribution networks. Fast-food chains and restaurants are increasingly adding plant-based options to their menus, catering to the growing demand. The market is also benefiting from significant investments and endorsements from celebrities and influencers. As more consumers prioritize plant-based diets for health and ethical reasons, the market is expected to see sustained growth and diversification.

The plant-based burgers and patties market has surged in recent years, driven by evolving consumer preferences, heightened health consciousness, and a growing awareness of environmental sustainability. As plant-based diets become more mainstream, the market is poised for continued expansion and innovation.

Plant-based Burgers and Patties Market size in 2020 was valued at USD 229.8 million and is expected to exhibita CAGR of 10.25% from 2021 to 2028.

Segmental Analysis

Product Types

Burgers: The most popular segment, driven by widespread adoption in fast-food chains and restaurants. Brands like Beyond Meat and Impossible Foods lead the market with products that closely mimic traditional beef burgers in taste and texture.

Patties: Often used in home cooking and available in various flavors and nutritional profiles to cater to different dietary needs and preferences.

Distribution Channels

Retail: Supermarkets and grocery stores are expanding their plant-based sections, offering a wide range of products to health-conscious consumers.

Foodservice: Restaurants, fast-food chains, and cafeterias are incorporating plant-based options into their menus, catering to the increasing demand for vegetarian and vegan meals.

Online: E-commerce platforms are seeing a rise in sales, driven by the convenience of home delivery and a broader selection of products.

Demand Drivers

  1. Health Awareness: Consumers are increasingly seeking healthier food options to manage weight, reduce cholesterol, and prevent chronic diseases.
  2. Environmental Concerns: Awareness of the environmental impact of meat production is pushing consumers towards more sustainable plant-based diets.
  3. Ethical Reasons: Animal welfare concerns are leading many to adopt vegetarian or vegan lifestyles.
  4. Product Innovation: Continuous advancements in food technology are improving the taste, texture, and nutritional profile of plant-based products, making them more appealing to a wider audience.


  1. Price Sensitivity: Plant-based products are often more expensive than their meat counterparts, which can be a barrier for price-sensitive consumers.
  2. Taste and Texture: Despite significant improvements, some consumers still find plant-based products less appealing than traditional meat.
  3. Regulatory Hurdles: Different countries have varying regulations regarding labeling and marketing of plant-based products, which can complicate market expansion.
  4. Supply Chain Issues: Ensuring a consistent supply of high-quality ingredients can be challenging, particularly as demand grows.

Key Companies

Amy’s Kitchen (UK), VBites Food Limited (UK), Kellog Co. (US), Conagra Brands Inc. (US), Beyond Meat (Canada), The Meatless Farm Co. (UK), LAURA’S LEAN (US), Burger King (US), Lightlife (US), Impossible Foods Inc. (US) 


Market Outlook

The plant-based burgers and patties market is expected to continue its robust growth trajectory. Innovations in food technology, coupled with increasing investment from major food corporations, are likely to enhance product quality and affordability. The market’s expansion into new regions and demographics will further drive growth. Additionally, government initiatives promoting sustainable and healthy eating will provide a supportive environment for market development.

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Regional Overview

North America

United States: The largest market, driven by high consumer awareness and widespread availability of plant-based products.

Canada: Rapidly growing, with significant investment in plant-based food startups and strong consumer demand.


United Kingdom, Germany, France, Italy, Spain: Leading markets with high adoption rates of plant-based diets. Government initiatives and strong retail support are key growth drivers.

Nordic Countries: Increasing demand for sustainable and ethical food options.


China, Japan, Australia, South Korea: Fast-growing markets driven by rising health awareness and urbanization. Local flavors and dietary preferences are shaping product development.

Latin America

Brazil, Mexico: Emerging markets with growing consumer interest in plant-based diets, driven by health and environmental concerns.

Middle East and Africa

UAE, South Africa: Gradual growth with increasing consumer awareness and expanding availability of plant-based products.

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